Pedro Rey Biel

Associate Professor of Behavioral Economics
ESADE Business School (U. Ramón Llull)

Welcome to my website! I am Pedro Rey-Biel, a Behavioral Economist who combines theoretical and empirical methodologies, as well as laboratory and field experiments to understand economic decision making and how it is affected by the design of proper incentive schemes which take into account the complex array of behavioral traits behind human motivation.

I am Associate Professor of Behavioral Economics at ESADE Business School, Ramón Llull University (Barcelona, Spain), where I currently hold a Ramón y Cajal research grant. At ESADE we have a strong  behavioral group working under the umbrellas of the ESADE Decision Lab and the Institute for Data-Driven Decisions.  I am also part of the growing (we are hiring!) Group for Research in Economics and Finance (GREF).

I have published my work in leading academic journals in economics such as The Journal of European Economic Association, The Journal of Economic Perspectives, The Economic Journal, and The Journal of Public Economics as well as in the leading field journals such as Games and Economic Behavior, Journal of Economic Behavior and Organization and Experimental Economics. My work has regularly appeared in popular media outlets, including The Wall Street Journal and The Financial Times. I am also a regular contributor to the popular Economics blog Nada es Gratis, where I served as editor (2015-2019) and as President of the Association (2017 to 2019). I am also a member of the Editorial Boards of the Journal of Economic Behavior and Organization, NPJ Digital Medicine (Nature) and Journal of Experimental and Behavioral Economics.

Most of my work implies collaborating with public and private institutions in the application of behavioral insights to optimal organizational design. Please take a look at my Consulting page for a sample of companies for which I have designed Randomized Control Trails, implemented organizational changes and incentives schemes, and conducted executive education workshops.

Finally, I am an elected member of the board of Asociación Española de Economía, where I serve as President of the Education Committee. Since 2018, I am part of the Economics Evaluation Committee at Agencia Estatal de Investigación.


February 6th, 2020
Teaching a course on Unceratinty and Information, back at CEMFI.

January 12th, 2020
New article in El Periódico, citing my comments about Sales: «Adictos a las Rebajas«.

January 8th, 2020
During this term, I will be teaching at CEMFI the MsC course on Uncertainty and Information. You can find me back in Madrid on Thursdays and Fridays.

December 20th, 2019
New post in Nada es Gratis, joint with Vicente Bermejo and Rafael Zambrana, on the effects of the Spanish Christmas Lottery on Entrepeneurship. Read here.

December 13th, 2019
Named director of ESADE Policy Impact Lab. Read Here.