Pedro Rey Biel

Associate Professor of Behavioral Economics
ESADE Business School (U. Ramón Llull)

Welcome to my website! I am Pedro Rey Biel, a Behavioral Economist who combines theoretical and empirical methodologies, as well as laboratory and field experiments to understand economic decision making and how it is affected by the design of proper incentive schemes which take into account the complex array of behavioral traits behind human motivation.

I am Associate Professor of Behavioral Economics at ESADE Business School, Ramón Llull University (Barcelona, Spain). At ESADE we have a strong  behavioral group working under the umbrellas of the ESADE Decision Lab and the Institute for Data-Driven Decisions. I am also de the director of the Policy Impact Lab, part of the Centre for Economic Policy & Political Economy (ESADE EcPol), pushing for policy evaluation, public data availability and experimentation to conduct research.

I have published my work in leading academic journals in economics such as The Journal of European Economic Association, The Journal of Economic Perspectives, The Economic Journal, European Economic Review and The Journal of Public Economics as well as in the leading field journals such as Games and Economic Behavior, Journal of Economic Behavior and Organization and Experimental Economics. My work has regularly appeared in popular media outlets, including The Wall Street Journal and The Financial Times. I am also a regular contributor to the popular Economics blog Nada es Gratis, where I served as editor (2015-2019) and as President of the Association (2017 to 2019). I am also a member of the Editorial Boards of the Journal of Economic Behavior and Organization, NPJ Digital Medicine (Nature), Journal of Experimental and Behavioral Economics and Economía Industrial.

Most of my work implies collaborating with public and private institutions in the application of behavioral insights to optimal organizational design. Please take a look at my Consulting page for a sample of companies for which I have designed Randomized Control Trails (RCTs), implemented organizational changes and incentives schemes, and conducted executive education workshops.

Finally, I am an Honorary Member of Asociación Española de Economía, where I was an elected member of its board (2017-2020) and served as President of its Education Committee. Since 2018, I am part of the Economics Evaluation Committee at Agencia Estatal de Investigación and since 2020 of the Education Committee of  the European Economic Association.


June 3, 2021
I will be giving an online Conference on Experimentation at Companies for Fòrum d’Innovació de Terrasa at 17:30. Sign up here.

May 30, 2021
Media interview in El Confidencial, talking about Optimism and Economic Recovery. Read here.

April 26, 2021
I will be giving a seminar on May 11th at EMLyon Business School BRiO Institute at 12:15.

April 10, 2021
New blog post in Nada es Gratis on vaccination fear and risk communication.  Read here.

March 11, 2021
New article with Antonio Cabrales about the use (and missues) of nudges as an instrument of evidence based policies in the monograph on nudges at Revista de Gestón y Análisis de Políticas Públicas. Read here.

February 1st, 2021
Congratulations to my PhD student Adrià Bronchal on his new Post-Doc position at University of Innsbruck.