Pedro Rey Biel

Professor of Behavioral Economics
ESADE Business School (U. Ramón Llull)

I am a Behavioral Economist who combines theoretical and empirical methodologies, as well as laboratory and field experiments to understand economic decision making and how it is affected by the design of proper incentive schemes which take into account the complex array of behavioral traits behind human motivation.

 

I am a certified Full Professor of Economics (ANECA 2025, AQU 2018). My current position is Associate Professor of Behavioral Economics at ESADE Business School, Ramón Llull University (Barcelona, Spain), where I work for the GLIGP research group. At ESADE we have a strong  behavioral group working under the umbrellas of the ESADE Decision Lab and the Institute for Data-Driven Decisions. I am also de the director of the Policy Impact Lab, part of the Centre for Economic Policy & Political Economy (ESADE EcPol), pushing for policy evaluation, public data availability and experimentation. I am also a BSE Research Fellow and a J-PAL Poverty Action Lab affiliated researcher. My research is currently supported by an ICREA Academia contract.

I have published my work in leading academic journals in economics such as The American Economic Review, The Journal of the European Economic Association, The Journal of Economic Perspectives, The Economic Journal and  European Economic Review as well as in leading field journals such as Journal of Labor Economics, The Journal of Public Economics, Quantitative Economics, Games and Economic Behavior, Journal of Economic Behavior and Organization, Experimental Economics and Journal of Economic Psychology. My work has regularly appeared in popular media outlets, including The Wall Street Journal and The Financial Times. I am also a regular contributor to the popular Economics blog Nada es Gratis, where I served as editor (2015-2019) and as President of its Association (2017 to 2019). I am also a member of the Editorial Boards of the Journal of Economic Behavior and Organization, Frontiers in Behavioral Economics, NPJ Digital Medicine (Nature), Journal of Experimental and Behavioral Economics and SERIEs Journal of the Spanish Economic Association.

Most of my work implies collaborating with public and private institutions in the application of behavioral insights to optimal organizational design.  I have been part of the research team of the Laboratorio de Políticas de Inclusión at Ministerio de Inclusión, Seguridad Social y Migraciones, and of CETRA, the group for public administration reform at the Government of Catalunya. Please take a look at my Consulting page for a sample of institutions for which I have designed Randomized Control Trails (RCTs), implemented organizational changes and incentives schemes, and conducted executive education workshops.

Finally, I am an Honorary Member of Asociación Española de Economía, where I was an elected member of its board (2017-2020) and served as President of its Education Committee. Since 2018 I have been a member of the Education Committee of  the European Economic Association and since 2023 an executive committee member of the Economic Science Association. I have also now ended my 5 year tenure as member of the Economics Evaluation Committee at Agencia Estatal de Investigación

News

June 11th, 2026

The article “” (with  T. Mora, E. Fichera, B. Raidó-Quintana and B. Gonzalez Lopez-Valcarcel) has been awarded the 2025 Best Paper Award in Health Economics by AES –Asocicación de Economía de la Salud.

January 6th, 2026

The article “Gender Differences in Willingness to Guess Revisited: Heterogeneity in a High Stakes Professional Setting” (with M. Díez-Rituerto, J. Gardeazabal and N. Iriberri) has been accepted for publication at Journal of Economic Behavior and Organization.

September 22th, 2025
Just released the two volumes of «Economía del Comportamiento para  Mejorar las Políticas Públicas» (vol. 1 and vol. 2) that  I have co-edited with Alfonso Camba Crespo for ICE (Información Comercial Española), including an introduction and an article, coauthored with Veronica Gonzales-Stuva.

September 16th, 2025
Recipient of 3 «Sexenios de Investigación» (six year active research periods: 2005-2022) and «Acreditación de Catedrático» (Full Professor Acreditation) from ANECA.

September 4th, 2025
Recipient of the ESADE MBA Teaching Award for Elective Courses (Behavioral Economics).

June 2th, 2025
Our paper  «Ideological Alignment and Evidence-Based Policy Adoption», (IZA Working Paper DP No. 17007) joint with J. García-Hombrados, A. Martínez, B. Özcan, A. Roldán-Monés and M. Jansen has been accepted at The American Economic Review.

March 10th, 2025
New CEMFI webpage about the work of the Team of Researchers  of the Inclusion Policy Lab can be found here.

February 26th, 2025
Apointed BSE Research Fellow.